Allure
/əˈlʊər/
Definitions
2 meaningsThe power to attract, fascinate, or charm; the quality of being attractive or fascinating.
/əˈlʊər/
The power to attract or fascinate.
The allure of the open road called to her.
💡 Simply: Something attractive or fascinating.
More Examples
The painting possessed a certain dark allure.
How It's Used
"The allure of a new product launch is undeniable."
"The ancient city held a mysterious allure."
To attract or tempt irresistibly; to entice.
/əˈlʊər/
To attract or tempt irresistibly.
The promise of wealth allured many investors.
💡 Simply: To attract strongly.
More Examples
The beautiful scenery allured tourists from all over the world.
How It's Used
"The siren song allured the sailors to their doom."
From Old French *alurer, from aler 'to go, to entice'. The word's meaning has evolved from simply 'to entice' to emphasize the seductive quality of the enticement.
Historically, 'allure' was often used in contexts involving deception or danger, reflecting its origins in the idea of enticement that could lead to negative consequences.
Memory tip
Think of 'alluring' – something that allures is attractive.
Word Origin
"to entice, to attract"