Analytics
/ˌænəˈlɪtɪks/
Definitions
The systematic computational analysis of data or statistics.
/ˌænəˈlɪtɪks/
The science of data analysis.
Web analytics showed a significant increase in traffic after the marketing campaign.
💡 Simply: Using data to find patterns and insights.
More Examples
Predictive analytics is used to forecast future sales.
How It's Used
"Marketing analytics helped us understand customer preferences."
"The company uses advanced analytics to predict market trends."
From "analytic," ultimately from Greek "analytikos," meaning "to resolve or break down." The modern usage emphasizes the systematic processing of data to gain insights.
While the root word 'analysis' has ancient roots, the modern sense of 'analytics' as a field focusing on large-scale data processing is relatively recent, gaining prominence with the rise of computing power.
Memory tip
Think 'analyze' - it's all about breaking down data.
Word Origin
"to resolve or break down"