Assured
/əˈʃʊrd/
Definitions
2 meaningsHaving no doubt; confident.
/əˈʃʊrd/
Feeling or inspiring confidence; certain.
He gave an assured performance.
💡 Simply: Completely sure and certain.
More Examples
She walked with an assured gait.
How It's Used
"She felt assured of her success."
"The assured market demand justifies this expansion."
To tell someone confidently that something is true.
/əˈʃʊr/
To inform someone positively; to guarantee.
He assured me that everything would be alright.
💡 Simply: To promise or guarantee something.
More Examples
The doctor assured her that the treatment was safe.
How It's Used
"I assured the customer that their order would arrive on time."
Idioms & expressions
assured of success
Certain to achieve success.
"His years of training made him assured of success."
From Old French 'aseurer', meaning 'to make sure, secure'. It ultimately derives from Latin 'ad' (to) + 'securare' (to make safe).
The word has consistently conveyed certainty and confidence throughout its history, though its use as a verb has become more common in modern English.
Memory tip
Think 'sure' - assured means feeling sure of something.