Gimmick
'ɡɪmɪk
Definitions
A trick or device used to attract attention or promote something, often perceived as deceptive or insincere.
'ɡɪmɪk
A trick or device intended to attract attention, publicity, or business.
The company's marketing strategy was built around a series of gimmicks.
💡 Simply: Think of a clever trick or a flashy idea that people use to get your attention, like when a store offers a free gift to buy something. It's something designed to make you interested, but it might not be super important.
👶 For kids: A special trick or thing that's used to get people to look at something or buy something.
More Examples
He dismissed the new technology as just a gimmick.
The show was full of special effects and other gimmicks.
How It's Used
"The product launch relied heavily on a clever gimmick to generate buzz."
"Critics called the politician's speech a mere gimmick to distract from the real issues."
"The magic show used impressive stage gimmicks to create illusions."
Idioms & expressions
marketing gimmick
A device or technique used to promote a product or service.
"The company's marketing gimmick was to offer a free gift with every purchase."
Origin unknown, but likely mid-20th century American slang. It gained wider usage through advertising and marketing.
The word 'gimmick' gained popularity in the mid-20th century, particularly in American English, initially within the context of entertainment and advertising.
Memory tip
Imagine a magician's flashy trick – it's a gimmick! It draws your attention, but might not be what it seems.