Marketing
/ˈmɑːrkɪtɪŋ/
Definitions
2 meaningsThe process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
/ˈmɑːrkɪtɪŋ/
The action or business of promoting and selling products or services, including market research and advertising.
The marketing team developed a new campaign.
💡 Simply: Marketing is like figuring out what people want and then telling them about it in a way that makes them want to buy it. It's everything from the commercials you see on TV to the ads you see on the internet.
👶 For kids: Marketing is when grown-ups try to tell you about a thing so you will want to buy it.
More Examples
Effective marketing is essential for business success.
She is studying marketing at university.
How It's Used
"The company's marketing strategy focuses on digital channels."
"Effective marketing can significantly increase sales."
"Understanding marketing principles is crucial for entrepreneurs."
To engage in activities to promote and sell a product or service.
/ˈmɑːrkɪtɪŋ/
The activity of promoting and selling products or services.
The company is actively marketing its new software.
💡 Simply: Marketing is like telling everyone all the cool things about your product or service so they want to buy it. It is also called promoting or publicizing.
👶 For kids: When you are marketing, you tell people why your product is good and why they should buy it.
More Examples
They are marketing to a younger demographic.
She is marketing organic food products.
How It's Used
"We are marketing our new product to a wider audience."
"The company is marketing its services aggressively."
Synonyms & Antonyms
Synonyms
Idioms & expressions
Marketing mix
A set of controllable marketing tools that the company uses to produce the response it wants in the target market.
"The marketing mix involves the four Ps: product, price, place, and promotion."
Market research
The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.
"The company conducted extensive market research before launching the product."
From 'market' (Old French 'marchié', from Latin 'mercatus' meaning 'trade') with the suffix '-ing', indicating an action or process. It originally referred to the process of buying and selling goods, and evolved to encompass broader activities related to promoting products and services.
The term 'marketing' gained prominence in the early 20th century as businesses sought more effective ways to promote their products and services.
Memory tip
Think of 'market' + '-ing' - the actions done to get things to the market for sale.
Word Origin
"Relating to market activities (trade, sale)"