Merchandising
ˈmɜːrtʃəndaɪzɪŋ
Definitions
2 meaningsThe process of promoting the sale of goods; any activities or materials used to promote products.
ˈmɜːrtʃəndaɪzɪŋ
The activities involved in promoting and selling products.
The company is investing heavily in its merchandising efforts.
💡 Simply: It's like making a store look super appealing so people want to buy stuff. Think about how stores arrange their products, like putting candy near the checkout – that’s merchandising!
👶 For kids: Making things look nice in a store to make people want to buy them!
More Examples
Successful merchandising can greatly increase a product's visibility.
They hired a new team to improve their visual merchandising.
How It's Used
"The company's merchandising strategy focuses on seasonal promotions."
"Effective in-store merchandising can significantly boost sales."
To promote the sale of (goods), especially by the presentation of merchandise in an attractive way.
ˈmɜːrtʃəndaɪzɪŋ
The act of promoting and selling goods.
The store owner is merchandising the new arrivals.
💡 Simply: Imagine you're setting up a display in a store to make the products look cool so people want to buy them. That's merchandising – making it look good!
👶 For kids: Making stuff look good so that people want to buy it.
More Examples
They are merchandising the products to attract more customers.
The company merchandise their goods through attractive displays and promotions.
How It's Used
"The store manager is merchandising the new line of clothing."
"The marketing team is merchandising the product launch with a series of online ads."
Idioms & expressions
Visual merchandising
The practice of displaying products in a way that is visually appealing to customers.
"Visual merchandising includes things like window displays and in-store product arrangements."
merchandising strategy
A plan to promote and sell goods.
"The company implemented a new merchandising strategy to boost sales."
From the verb "merchandise," which comes from "merchant," ultimately from Latin "mercari" meaning "to trade." The suffix "-ing" indicates the action or process of merchandising.
The term began to gain popularity in the early 20th century with the rise of retail and the need to promote products effectively within stores.
Memory tip
Think of a merchant's (merchant-ising) strategies to sell more goods.
Word Origin
"Trade"