Positioning
pəˈzɪʃənɪŋ
Definitions
3 meaningsThe act or manner of placing someone or something in a particular position.
pəˈzɪʃənɪŋ
The act of putting something in a particular place or the state of being placed.
The architect carefully considered the positioning of the windows to maximize natural light.
💡 Simply: It's like deciding where to put things! Maybe you're positioning your toys on a shelf or positioning your team for a game.
👶 For kids: Putting something in a certain spot.
More Examples
Strategic positioning is critical in chess.
How It's Used
"The company's marketing strategy focused on brand positioning."
"The troops were ordered to adjust their positioning."
A marketing strategy that aims to make a brand occupy a distinct place in the minds of the target market.
pəˈzɪʃənɪŋ
A strategic decision in marketing or business about where a product or brand should be placed in the market.
The advertising campaign was designed to improve the brand's market positioning.
💡 Simply: It's like figuring out how your brand or product is special and where it 'fits' in the minds of customers. Think of it like finding the perfect spot on the shelf.
👶 For kids: Where you want people to think of your stuff.
More Examples
Successful positioning requires understanding the target audience's needs.
How It's Used
"Effective positioning will help the brand stand out from its competitors."
"The company redefined its market positioning to attract a younger demographic."
The act of placing something in a certain position or the strategic process of defining and communicating the desired perception of a brand or product.
pəˈzɪʃənɪŋ
The act of putting or arranging something in a particular place or way.
The company is carefully positioning its new product to target a specific niche market.
💡 Simply: Imagine you are trying to set things up, either physically, or to make people see your product in the best possible light.
👶 For kids: Putting something in a certain spot or way, or making it look good.
More Examples
The photographer was positioning the model for the best lighting.
How It's Used
"The marketing team is positioning the new product as a premium option."
"The general was positioning his troops for the final assault."
Synonyms & Antonyms
Idioms & expressions
Market Positioning
The process of defining and communicating the intended image or perception of a product or brand in the minds of the target customers.
"Effective market positioning is essential for a product to compete successfully."
Strategic Positioning
The act or process of placing resources or elements (e.g., people, products, or services) strategically to gain an advantage or achieve a desired outcome.
"The CEO emphasized the importance of strategic positioning in the market to gain a competitive edge."
From the verb "position," which comes from the Latin "positio" (act of placing), derived from "ponere" (to put, place). The -ing suffix indicates a continuous action or state.
The term began gaining popularity in marketing and business strategy in the mid-20th century.
Memory tip
Think of putting pieces on a chessboard – each needs strategic positioning.
Word Origin
"to put, place"