Assuring
/əˈʃʊərɪŋ/
verbBeginner📊CommonAction
1 meaning1 question
Definitions
1
To give someone confidence or certainty about something.
/əˈʃʊərɪŋ/
verbpositiveBeginner
Action
To make certain, to convince of something.
Her calm demeanor was assuring.
💡 Simply: To make someone feel confident.
More Examples
2
He gave an assuring smile.
How It's Used
General
"He kept assuring me that everything would be alright."
Business
"The CEO assured investors of strong future growth."
Synonyms & Antonyms
Antonyms
From the verb "assure," ultimately derived from Old French "assurer" meaning "to make certain, secure." It reflects a historical emphasis on providing confidence and certainty.
The word has maintained consistent usage throughout history, focusing on its core meaning of providing confidence.
Memory tip
Think of 'sure' - assuring makes things sure.
Word Origin
Original meaning
"to make certain, secure"
assuring smileassuring wordsassuring tone
Common misspellings
asureingasurringaasuring
Practice
Usage
40%Spoken
60%Written