Assuring
/əˈʃʊərɪŋ/
verbBeginnerCommonGeneral
Meaning
Question
Definitions
1
To give someone confidence or certainty about something.
/əˈʃʊərɪŋ/
verbpositiveBeginner
General
To make certain, to convince of something.
Her calm demeanor was assuring.
💡 Simply: To make someone feel confident.
More Examples
2
He gave an assuring smile.
How It's Used
General
"He kept assuring me that everything would be alright."
Business
"The CEO assured investors of strong future growth."
From the verb "assure," ultimately derived from Old French "assurer" meaning "to make certain, secure." It reflects a historical emphasis on providing confidence and certainty.
The word has maintained consistent usage throughout history, focusing on its core meaning of providing confidence.
Memory tip
Think of 'sure' - assuring makes things sure.
Practice
asureingasurringaasuring
Usage
40%Spoken
60%Written