Assurance
/əˈʃʊərəns/
nounIntermediateCommonGeneral
Idiom
Meaning
Question
Definitions
1
A pledge or promise that something will happen or is true.
/əˈʃʊərəns/
nounpositiveIntermediate
General
A positive declaration intended to give confidence; certainty.
The doctor's assurance calmed her fears.
💡 Simply: A promise that something is true or will happen.
More Examples
2
They sought assurance from the government.
How It's Used
Business
"The company gave assurances that the product was safe."
Insurance
"He took out life assurance for his family."
Idioms & expressions
give assurance
To promise or guarantee something.
"The manager gave assurance that the project would be completed on time."
From Old French 'aseurance', from 'assurer' (to assure), ultimately from Latin 'ad' (to) + 'securare' (to make secure).
Historically, 'assurance' was often used in the context of insurance and legal guarantees.
Memory tip
Think of assuring someone – it gives confidence and certainty.
Practice
Base: assure
asureanceassurenceasurance
Usage
30%Spoken
70%Written