Flagship
/ˈflæɡʃɪp/
Definitions
2 meaningsA product or service of a company that is the most important and is used to represent the whole brand. Often the best or most successful of its kind.
/ˈflæɡʃɪp/
The most important or best product, service, or location owned or provided by a company.
The automaker unveiled its new electric car as its flagship model.
💡 Simply: Imagine a super cool toy that a company makes. The flagship is the coolest, best toy they have. It's the one they want everyone to know about!
👶 For kids: The best or most important thing a company makes.
More Examples
The restaurant opened a new flagship location in the city center.
The company's flagship store is known for its luxurious ambiance and extensive product range.
How It's Used
"The new smartphone is the company's flagship product."
"The store is the company's flagship location."
The ship carrying the flag of the commanding officer of a naval fleet.
/ˈflæɡʃɪp/
The ship carrying the commanding admiral.
The admiral’s flagship led the convoy into the harbor.
💡 Simply: Imagine a bunch of boats sailing together. The flagship is the boat where the captain who's in charge is on.
👶 For kids: The ship that has the leader's flag on it.
More Examples
The battle was directed from the flagship.
The ship was designated as the flagship due to its advanced technology.
How It's Used
"The admiral transferred his command to the flagship."
Idioms & expressions
flagship store
A company's main or most important store.
"The company's flagship store is located in the heart of the city."
flagship product
A company's most important or best product.
"The new smartphone is the company's flagship product."
From 'flag' (referring to a ship's ensign) and 'ship'. Originally denoted the vessel carrying the admiral's flag in a fleet. Extended to any preeminent product or entity.
Originally referred exclusively to naval vessels, it began to be used more broadly in the 20th century to describe leading products or locations.
Memory tip
Think of the ship carrying the admiral's flag—it's the best in the fleet, just like a flagship product is the best of a company.
Word Origin
"banner"