Promotional

prəˈməʊʃənəl

adjectiveBeginner🔥Very CommonMarketing
1 meaning2 idioms/phrases3 questions

Definitions

1

Serving to promote or further the progress of something; designed to advertise or publicize something.

prəˈməʊʃənəl

adjectiveneutralBeginner
Marketing

Relating to or used in the promotion of something.

The store offered a promotional offer to attract new customers.

💡 Simply: Something is promotional if it's meant to get people interested in buying something or supporting an idea. Imagine a sale in a shop—that's promotional!

👶 For kids: Something promotional helps people know about something and want to buy it or do it.

More Examples

2

We received a promotional email about their new product.

3

The company used promotional materials to advertise their services.

How It's Used

Business

"The company launched a promotional campaign to boost sales."

Marketing

"They offered a promotional discount for new customers."

Synonyms & Antonyms

Idioms & expressions

promotional material

Items designed to advertise a product or service, such as brochures, flyers, or samples.

"The company distributed promotional material at the trade show."

promotional activities

Actions designed to promote a product or service, such as advertising, events, and discounts.

"The company is planning a series of promotional activities to increase brand awareness."

From French promotionnel, from promotion (Old French promocion) + -al (suffix). Promotion itself derives from Latin promotio, from promotus, past participle of promovere ('to move forward, advance').

The term 'promotional' began gaining widespread use in the late 19th and early 20th centuries, coinciding with the rise of advertising and marketing.

Memory tip

Think of a PROMOTION as something that is used to PROMOTE something else. It is used to help move something forward.

Word Origin

LanguageLatin
Original meaning

"to move forward, advance"

promotional campaignpromotional offerpromotional materialpromotional activities

Common misspellings

promotionelpromotionnalpromotinal

Usage

30%Spoken
70%Written